22. oktober 2007

New manufacturing facility inaugurated in Zhuhai/China

Entrance of the new plant in Zhuhai - on the day of inauguration

The sound of running machines in the manufacturing area formed the acoustic backdrop to the grand opening ceremonies at the new HARTING Technology Group production facility in Zhuhai, China on October 19, 2007.

High-ranking representatives of the City of Zhuhai and the envoy of the German Ambassador to China were present for the symbolic cutting of the red ribbon by the Harting family of entrepreneurs. Representatives of the Chinese government, guests from Germany and local staff members were also on hand to offer their congratulations. Production was already running at full speed throughout the ceremony - in a dynamic market, there's no time to lose.

HARTING knows the rules of the game for succeeding in Asian competition - the company has been manufacturing in Zhuhai since 1998. The investment of EUR 12 million in this first expansion stage is management's response to rising demand in the Asia Pacific markets. "China is an extremely demanding market. We are cultivating our customer proximity on the basis of our experience in the Asian area; only direct, ongoing dialog allows manufacturers to develop the necessary instinct for their business partner's demands and requirements, which are specific to each country," explains Dietmar Harting, President/Partner of HARTING KGaA.

This philosophy delivers very concrete customer benefits. In addition to expert consultation and comprehensive service, clients profit from short transport routes and quick response times.

The production facilities in the "Zhuhai Hi-tech Innovation Coast" industrial park cover some 20,000 square meters. A total of 250 employees turn out a broad product range. These tried and tested products serve markets in telecommunication, traffic and transport, machine construction and the energy industries. The company produces the tools and machines deployed in manufacturing at its headquarters in Germany.

The opening of the new factory in Zhuhai is a clear commitment to the strategic strengthening of the Asian location, fully in line with the HARTING vision: "We want to become a global company." In this context, strict compliance with the company's internal guidelines for environmental protection and occupational health and safety for staff forms the foundation of business operations - in China and worldwide.

 

Zhuhai
Opening ceremony with high-ranking representatives of the City of Zhuhai and the envoy of the German Ambassador to China | Traditional "Lion Dance" at the beginning of the ceremony